"Marketing"
is a widely used term to describe the communication between
a company and the consumer audience that aims to increase
the value of the company or its merchandise or, at its
simplest, raises the profile of the company and its products
in the public mind. The purpose of marketing is to induce
behavioral change in the receptive audience. The American
Marketing Association most recently defined marketing as
"the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large." When this concept is
applied to Web, Social Media and other Technology
Communications Mediums, the intent/use remains constant
except that by applying focus to those specific delivery
mechinisms a persistent, consistent and easily managed
reduced cost delivery mechanism is achieved.
“Advanced Service Solutions undertook the goal of helping us to implement a Marketing strategy using Social Media, our web site and other Technology Communication Mediums. They worked extensively with our staff towards this goal. ASSI was instrumental in our achieving our results and we rest easy with the knowldge that we have a solid plan for getting our name and message out on a daily basis. ASSI is and shall be our Technology Partner of Choice!"